Treedom

Federico Garcea has been the company's director since its foundation, thanks to his ability to acquire and handle the first large clients. His charismatic and informal approach allowed him to create a motivated and close-knit team in order to reach the company's goals. At the moment, Federico coordinates marketing teams and oversees accountability, legal and institutional relations. He has a degree in Political and Financial Studies from the University of Florence and has also studied in Spain and Denmark. He's received various prizes and acknowledgements, like Best Alumni 2016 from the University of Florence, Pioneers into Climate Change 2015 from the European Commission and Young Leader 2014 from the Italy-US State Council. In 2018 he was nominated Ashoka fellow.

My working adventures have been constantly guided by a single purpose: to use technology as a tool to generate a positive impact in the real world, contributing to a more inclusive and sustainable future. At just 22 years old, I founded Treedom, an experience that has been an extraordinary journey of discovery and growth, where my skills have adapted to the changing needs of the company, leading me to new and exciting challenges. “Your future is whatever you make it. So make it a good one”. Emmett Lathrop Brown, Ph.D.

When we enter the labour market we all look for the ideal job. So I left my old position and I allowed myself to get involved in an idea: doing something for the environment, even something that doesn't cost me much, helps everyone to live in a better world, where wealth is distributed equally!

Martina as Partner & Head of Agroforestry has worked in almost every area of Treedom and has known the company from scratch. In the past ten years, she has been developing partnership with companies and contributed to the strategic development of Treedom. Since 2018, as Head of the Agroforestry Team, she is also responsible for selecting and coordinating the international agro-forestry project partners with whom Treedom works on a long-term basis. Prior to joining Treedom, Martina worked as consular officer for Italy, Dominican Republic and Ivory Coast. Martina holds a Bachelor’s Degree In Diplomatic Sciences, a Master’s Degree in International Relations and a II level Master’s in Green Economy.

Professional in user experience, she has been working in digital design for 20 years. She’s also a lecturer and start up mentor. Her studies and works are focused on customer centricity, neuro and emotional design, with the aim of creating humanized and disruptive experiences at the same time.

Susanna Finardi – Partner & Head of sales Susanna joined Treedom in 2012 after serving as Fundraising Director in NGOs and Foundations. In Treedom she leads the B2B Sales Team (planning, performance, training and CRM management) and she cares about Treedom internationalisation. In 2018 she successfully opened the Treedom Deutschland office and she is currently managing the opening of two new branches in the UK and in France. Prior to joining Treedom she was responsible for the Fundraising office of COSPE ONG - one of the largest ONG in Italy where she built the corporate and private fundraising office, a new image online and offline and many powerful campaigns with private and corporate donors, changing the image and increasing the income of the ONG. Prior to joining COSPE she spent three years with ANT Foundation (National Association Tumors, ninth biggest foundation in Italy) where she was responsible for national big events and major donors such as the unforgettable and successful auction in the David of Michelangelo Hall. She started her career in London serving as a Retail Manager for the Max Mara and Mandarina Duck Fashion Groups where she worked for 10 years arriving to manage the entire European retail chains (110 shops in total). Susanna is also a happy mother of two girls who love to spend her free time travelling and enjoying the italian countryside and seaside.

As IT Team Leader at Treedom, Valerio provides strategic leadership to oversee and coordinate IT technologies direction, processes and quality improvement. Before joining Treedom, Valerio served for many years as Software Innovation Manager in Piaggio & C. where he was responsible for all stages of complex, multinational IT projects from the planning, execution and delivery to closure. Valerio began his career in KPMG, Rome, Italy as a business process services consultant for "Best Practices" Project for four Justice Bureaus in Palermo, Italy. Valerio holds a MSc in Computer Science and Engineering for Business Management from University of Pisa, and BSc in Computer Science and Engineering from University of Naples Federico II.